THE J SHOP 丨COMMERCIAL SPACE丨2022
Location | 项目地址 : Chengdu 成都
Design Time | 设计时间 : 2022
Chief Designer | 主持设计 : 邓天舟
Design Team | 设计小组 : 李壮先 李远鑫
Area | 面积 : 1300m²
本案临街对面々为万科天荟打造的 “东区⼩太古⾥”以各类潮牌形成 的商业街区，侧】临东郊记忆⽕⻋车头景点打卡地。
所以人流的引流以及门⾯区域的打造是我们思考的重点◥。
In this case, the "Little Taikoo Li in the Eastern District" created by Vanke Tianhui on the opposite side of the street is a commercial block formed by various trendy brands, and it is adjacent to the memory train front scenic spots in the eastern suburbs. Therefore, the drainage of people and the creation of the facade area are the focus of our thinking.
当我们探索园区建筑中丰富多层的历史形态时，我们深受这栋建筑中时间与空间碰◣撞的启发，通过增加新的时间和空间结点，为到访者提供全新的视角来看待品牌最初的集合文化。
When we explore the rich and multi-storey historical forms of the park buildings, we are deeply inspired by the collision of time and space in this building. By adding new time and space nodes, we provide visitors with a new perspective to view the brand's original collection culture.
设计的核心集中在局部，一种螺旋扩散的非对〇称性环形结构。这种结构的植入迫使周边与它被动重组成各种形态迥异空间，使它的多样性超⌒ 出规模的预设，以丰富的空间体验向人们诠释品牌内核。新的秩序存在于局▽部，与体验行为共同试图展示一种在进程中的状态。
The core of the design is focused on the local part, which is an asymmetric ring structure with spiral diffusion. The implantation of this structure forces the surrounding and its passive re-composition of different forms of space, which makes its diversity exceed the preset size, and interprets the brand core to people with rich space experience. The new order exists locally, and together with the experience behavior, it tries to show a state in the process.
将东郊记★忆水塔、电线杆、齿轮、管道独特的记忆演『绎到空间之中，打破时空限制来营造一个记忆空间，在这里可以感↘受过往的沉淀、当下的新秩序。
The unique memory of the memory water tower, electric pole, gear and pipeline in the eastern suburbs is interpreted into the space, breaking the time and space constraints to create a memory space, where you can feel the precipitation of the past and the new order of the present.
品牌的受众是大胆、前卫且敢于选择新事物的年轻群体。不破不立，使每一个进入空间的人打破认知的边缘。动态地、独特的空间方案契合了当代←消费者的购物需求。
The audience of the brand is young people who are bold, avantgarde and dare to choose new things. It can make everyone who enters the space break the edge of cognition. The dynamic and unique space scheme meets the shopping needs of contemporary consumers.
“过往”是暗、单色、陈旧。通过钢，铁等具有工业元素的材质来表达这种反乌托♀邦的氛围
The "past" is dark, monochromatic and obsolete. This dystopian atmosphere is expressed by steel, iron and other materials with industrial elements
“当下”是明、彩色、崭 新。通过瓷，亚克力等具有现代元素的材质来代表着未〒来派。
"Now" is bright, colorful and brand new. The futuristic school is represented by porcelain, acrylic and other materials with modern elements.
3层空︻间主要分为几组场景展示区和两组活☆动分享区。展示区由三』个小盒子组成，划分出不同生活场景——客厅，餐厅，卧室。高低〓错落的墙面形成半围合半开放的小空间，赋予原本单一的空间更丰富的延展方式，从而创造一种探索↘性的动线，像∏在街巷中一般，一边寻找一边发现。
The space is mainly divided into several groups of scene display areas and two groups of activity sharing areas. The exhibition area is composed of three small boxes, which are divided into different life scenes - living room, dining room and bedroom. The high and low scattered walls form a semi-enclosed and semi-open small space, giving the original single space a richer way of extension, thus creating an exploratory moving line, like in the streets, while looking for and discovering.
两个独立盒子空间打造和户外联动更多的是人们聚集在下面，虽然是●在室内场所，却营造出一种在大自然中，人们在屋檐下休息的惬意生活场景。
The creation of two independent box spaces and the outdoor linkage are more about people gathering below. Although it is in an indoor place, it creates a comfortable life scene where people rest under the eaves in nature.
红色透明亚克力展示柜隔离整个↘外部空间，用色彩张扬个性，反扣京东THEJSHOP态度鲜明的潮玩产ξ 品卐，展现品牌潮流感的同时打破了零碎分区之间的视野局限◇性。
The red transparent acrylic display cabinet isolates the entire external space, uses colors to publicize personality, and reversely deducts the trendy products with distinctive attitude of JD THEJSHOP, which shows the brand's trendy flu and breaks the vision limitation between the fragmented partitions.
