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all marketing must add value

#3ALL MARKETING
MUST ADD VALUE
SIMON KEMP • weare social • MARCH 20131 2 XT
CONTERAZZLE DAZZLE MARKETING
Too much marketing relies on elaborate
spectacle to attract audiences’ attention.
The result is a brand relationship that never
progresses beyond an initial pick-up line,
with an over-emphasis on short-term gains
instead of longer-term mutual value.3 TODAY: MARKETING IS TOO FOCUSED
ON SHOUTING FOR ATTENTION
4 THE EVOLVING PARADIGM!
VSINTERRUPTIONINTERACTIONBuying media space
to interrupt people as
efficiently as possibleHarnessing contexts in
which to engage people
as effectively as possible
5 TOMORROW: MARKETING DELIVERS ENDURING VALUE
THROUGH EVERY INTERACTION, OR IS TOTALLY IGNORED
6 G
DIGGIN
R
DEEPEFROM ADS TO ADDED VALUE
As marketing evolves to this added-value
model, so media must evolve too. The adfunded model will become irrelevant, and
publishers and content platforms will need
to rethink their business models in order to
deliver a more integral value proposition.7 TO DO: ENGAGE PEOPLE AROUND THE THINGS THEY
CARE ABOUT – THINK PASSIONS, NOT PRODUCTS
8 FIND OUT MORE AT
WEARESOCIAL.SG
148 WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLE, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT [email protected]
FIND OUT MORE AT WEARESOCIAL.SG. WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
[email protected]
WEARESOCIAL.SG

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