The mammy was an older woman who usually was very happy, a loyal ervant, overweight, dark skinned, and a slave to the white people. This image of the Mammy creates an illusion that all women black slaves were like this. The black mammy is essentially the anti-thesis of the white woman. She is stripped of all sexual women characteristics. She is not a desirable woman so she doesn’t out a threat on the pretty white women. This is another reason why the white audiences like the black caricatures. It is easy for the superior race to dehumanize the inferior race. Another African American depiction is the Coon.
The coon is found as entertainment o the white audiences. They are put down or demoralized so the white audiences can agree with how the media presents the blacks. They are either funny, happy, or goofy which makes them a desirable and entertaining to the all audiences including blacks. Hollywood illustrates Native Americans through fake depictions and unreal ideas of who native Americas actually are. They are not shown as historically accurate as they should be. Unfortunately we view them, back in the beginning of our country, as savage people trying to kill us with bow and arrows.
We then developed different deas of who native Americas are throughout history but the depiction always seems to distort their true identity as Native Americans. Native Americans, also called American Indians, were dehumanized in order for European settlers to feel better about conquering their land and killing all the people. They were viewed as savages who kill the white men when in reality it started as the other way around; the European men would attack the Native Americans and take their land, meanwhile killing millions of their race. Now Native Americans have been boiled down to a symbol.
We very rarely see depictions of Native Americans in movies and when we do they are usually seen as bloodthirsty savages and the noble savage. Usually the bloodthirsty savages are commonly seen as evil Indians fghting the white cowboy on horseback. This image was created because before 1924 Native Americans refused to take US citizenship because they were forced to comply with European settlers demands however they wanted to continue their own system of government. Naturally, anyone that does not want to comply with the majority way of thinking causes them to be an easy target as the “bad guy’.
They are seen, as the evil Indians who are savage in media and this is an accurate depiction in media today. The only time I see Native Americans in media today is through sports or old country-western movies of Indians Another race of people that are commonly placed in a stereotype are the Latino population. We categorize the Latino population into many different depictions. One depiction of the Latino man is the “Latin Lover” or the sexual affectionate man who normally knows how to dance love and is a charmer with the ladies.
This is a more modern depiction ot the Latin people. Another stereotype is the dirty tiltny poor criminal. This image was formed because Latinos were the easy bad guys that were banned from Hollywood screens. Latinos were given there own time of television different from the white actors. This also created the idea that all Latinos were illiterate and not able to speak English because American media did not give Latinos the time of television to talk. All of these created an almost natural stereotype formed by the media that all Latinos are robbers or criminals and illiterate.
On the other hand, in the movie the Bronze screen you see some star roles were held by Latino actors like Rita Casino. Unfortunately, Rita had to be seen as an American actress therefore changing her name to Rita Hayward and dying her hair blonde to be viewed as a beautiful white American actress. Ironically she was very successful and not many knew she was from Latin decent. Stereotypes are mainly seen in entertainment such as television movies and radio but are not limited to. I do not agree with the stereotypes that the media creates however it contains some of the truth.
Even though I do not agree with these stereotypes of African American, Latino, nd Native Americas I still find myself viewing an entire group of people in some stereotypes we have discussed. For example, I grew up watching Spanish movies since I was raised by native speaking Latino nannies. Because of this I thought the culture of Latino was always very happy and colorful from what I saw through movies. Another stereotype I developed from hearing Spanish and not being able to understand it was the idea that all Latinos spoke very fast.
Also, I created the most dangerous stereotype that Latinos, when hearing my nannies talk on the phone or talk to people in public, were very hot tempered. This is because whenever my nanny’s would get in an argument with someone they would normally argue and scream over the other person and talk very fast and loud. Even though this is from personal experience it is still a stereotype cause not all Latinos are this way. We are sculptured by our experiences that ultimately create our personal image of people like my image of the Latino community.
Even though stereotyping people like this can be detrimental to society it can also be used in a positive way. The American dream is created by television started in the early 1950’s. According to film the American Dream, blacks were unable to achieve success. Amuse and Andy also feed into this depicture and stereotype. The American dream was a misconception during this time of what was America should look like and how blacks and whites should interact. This creates a foundation for the relationship between blacks and whites in America.
Stereotypes do not only come from the media they come from all around us including politically and culturally. Gender roles in advertisement had developed what our society establishes the ideology of masculinity and femininity to be as well s stereotyping different ethnicities. We commonly see gender roles play a great part in advertisements, in places like magazines where the magazine is marketed toward the consumer, we see trends of socialization in society define who we are by what gender we are at first glance.
This is the easiest way for advertisers to use marketing to their advantage focusing in on biologically basing the product solely on male and female differences. The problem with this is when we try to reflect real life images of male and female social constructions and relations such as differences in behavior, tyle, attitude, physical stance, and body type we mistake the fantasy for reality in advertising causing us to emphasize some things like body size and violence and de- emphasize others by passive and submissive attitude.
Some examples of masculinity in advertisements of magazines are usually shown through body language for example, standing very upright, mean expression on face, hands in pockets, serious, physically fit and active essentially “manly’ behaviors. As for femininity in advertisement some portrayals by be seductive actions such as touching herself or aressing something, unalert, playful, revealing skin, and venerable are all ways we view women in advertisements.
Women feel they have to take on the role of women they see in advertisements such as being submissive, powerless, and explicit body image creates an unrealistic identify women strive to be. For example if a very attractive women was half naked beautiful, sensual women, with men grabbing at her, selling a bottle of perfume sends a message in the mind of these women that in order to be seen as beautiful and wanted by men not only do you have to look like her but you have to buy that perfume.
This endangers femininity and masculinity because it essentially causes women and men to strive to be something that was constructed by advertisers to make you think you have to be the way these amen and women are depicted in order to fit the social norm in society today. Children spend most of their time acquiring information through things like movies, television, games, books, and advertisements. Therefore you can conclude that how media portrays anything can alter the perception in a child’s mind.
Children today watch about 7 hours of television, movies, or games a day. In television today we still see ender roles that do not reflect the “real world” or beyond the screen. For examples we see a difference in gender roles through occupations that women take a lower paying less intense Jobs or even maintaining the less modern view of the traditional feminine household occupations while the male continues to high status occupations consequently children start to understand these roles as the norm and accept their status in society this way.
This is proven through the social learning theory which states that the relationship between stimuli and human behavior if reinforced and imitated will form as a result that adopted human behavior. Some things that may effect the child’s perception on gender roles may also be the attitude and behavior women and men have in the media compared to how they are suppose to react in society. Men are usually more violent and aggressive while women are usually more passive and loving creating a perception in the child’s mind that this is how the men are suppose to act and how the women are suppose to act.
Minorities in media impose a terrifying threat to the dominate white masculinity because it now imposes the threat that no longer are the white men the only acceptable performers and they annot have negative attitude towards other minorities or they will be seen as a racist stereotype. In order for the white man to feel good about himself and regain his masculinity he has to dehumanize the other minorities neglecting them or ignoring them because they were not represented in Hollywood however as more and more minorities appear in media white masculinity cannot ignore the inequalities against the other upcoming minorities.
Through the media and mediated images we see ethnic minorities being represented in negative ways such as the criminal, AIDS, Underprivileged children in Africa, and other common stereotypes. Other ethic minorities threaten white masculinity because it presents a political problem tor the white man in media. Minorities are not only seen as a threat but also abnormal, unimportant, and invisible. Identify in the work force has created it impossible for the white dominate male to think the minorities are invisible.
For example, before 1950 no women has ever anchored a broadcasting station so before her women in this type of media were invisible but as minorities rise and take Jobs in the work force the white male must now work even harder to obtain his masculinity. The media is no longer the invisible white male who can have negative views of minorities; the media is now a multicultural, mutilgender workforce that will continue to try to reflect the world around mutligendered roles and us, which is also continuously multicultural.
Femininity and masculinity can be defined as belonging to the gender of words or forms that refer chiefly to males or females or to things grammatically classified as male or females to do. The only way we can establish what masculinity and femininity is in our culture is to interpret with the social norms are. Through magazine advertisements we see the gender roles at a first glance of what your gender should strive to be and what to bu.
This consumer market also effects the children by engraining a fantasy of how men and females are suppose to look through not only advertisements but television movies and video games. All human behaviors are learned through the social learning theory in which you see something, reinforce it and imitate it and you will learn the human behavior. This is true for more so children but all adults to absorb the media. Media distorts reality into the version of reality that the media has created. Not only is gender an issue in media but the developing ideology of masculinity.
White masculinity is seen as the powerful, manly business man who is well educated who before minorities were more present in media they felt they could oppress minorities because they were the only ethnic that mattered. This creates a tension throughout our country and around the world on how males and female are supposed to act and how white masculinity should act when placed in situations where the minority masculinity is present. Stereotypes do not only come from the media they come from all around us. Stereotypes are formed because of a social pressures, cultural ideas, and personal experience.
Media helps devolve these stereotypes by educating the American culture and brainwashing them through television and movies basically telling Americans what other races and ethnicities are like. For people that cannot form their own understanding of a culture this can be detrimental to that generation. That’s why I believe that stereotypes are not Just for entertainment purposes only but also they are created due to a misunderstanding of a certain group for people and he media develops around the popular belief to please to the general consensus.
In order to prevent ourselves from using these stereotypes in our everyday life we must first come to realization that we are consciously making these untrue statements whether it is about men or other minorities. Second we must take an active role in stopping the spreading of these stereotypes by teaching students the true depictions to prevent future generations of stereotypes. Lastly, we must tell the media critics the students or anyone who is actively against stereotypes that we notice these things nd they must make a change in the media.
There are many ways to personally fght stereotypes as well but once you learn about what they are and the true depictions of these minorities or genders you can then be an educated media critic when seeing these stereotypes. This class opened my eyes to now much media nas intluence what people think of themselves and the people around them. I now notice more stereotypes and things we talked about in class and understand why studying media in this way is very helpful especially for students like me who am going to into television and media in college.