The human response to a text which is culturally specific, the meaning behind the sign Demographic- Dividing the audience up into different groupings of people by age, gender, location, professional status, religion and ethnicity. Denotation- Common Sense, obvious meaning Disequilibrium- The unbalanced world between the problem and the climax Dominant Ideology- A Marxist theory is the set of common values and beliefs shared y most people given in society, framing how the majority think about a range of topics.
Enigma- Someone that is mysterious or difficult to understand Equilibrium- A wide variety of contexts Elliptical Editing- Makes screen time shorter than story time by cutting out unnecessary actions; Genre- Way of categorising a media text according to its form, style and content Hybridity- More than one genre in one media text (Rom-Com) Intertextuality- A post modern term to describe the way we understand a post modern text by its relation to other texts. One text is referring to another.
Mass Audience- Mass media denotes a section of the media specifically designed to reach a large audience Mise-en Scene- arrangement of scenery and properties to represent the place or movie is enacted. Montage- The process or technique of selecting, Editing and piecing together separate sections of film to form a continuous whole Non-Diegetic- Sound that is added in post-production to enhance the viewer’s experience of the film. Soundtracks, voice over, enhancement Prime Time- The regularly occurring time, at which a television or radio audience is expected to be reatest, generally regarded as between 8 and 11 p. . Polysemic- The ambiguity of an individual word or phrase that can be used to express two or more different meanings PSB (public service broadcasting) – includes radio, TV and other electronic media outlets whose primary mission is public service. Semiotics- The study of signs and symbols and their use or interpretation Typography- The style and appearance of printed matter IJGC (user generated content) – audience interaction, allows the audience to interact with the media text media terminology.